More magic than who?
Three years ago, the Birmingham Regional Chamber of Commerce made its annual “Big Trip” to Nashville, taking business, community and political leaders on a tour through Music City USA. Everyone knew it was Music City USA because “Music City USA” was on virtually everything — lampposts, signage, cocktail napkins. Even the dessert plates were garnished with tiny chocolate guitars. Nashville had established its brand.
Birmingham Mayor Larry Langford was on that trip, and the idea of branding a city triggered those squally machinations in his mind. As usual, he believed his first idea was the best and damned if anyone would convince him otherwise.
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